In a move that has drawn ridicule from both the right and the center, Democrats have enlisted controversial far-left content creator Olivia Julianna to spearhead their outreach to young male voters — and the reaction has been swift and brutal.
On Thursday’s episode of “The Alex Marlow Show,” the Breitbart Editor-in-Chief didn’t hold back, blasting the decision as unserious and out of touch.
“It is noteworthy that this is what the Democrats have decided to do,” Marlow said. “This is not the way — having someone who is 500 pounds tell you that ‘I love frat guys’ is not the formula to court young men.”
Julianna, a self-described progressive activist known for her TikTok presence and unapologetically extreme takes, has become a darling of the far-left online — but many say she’s the last person who should be put forward as the face of a party hoping to win back working-class men.
The strategy stands in stark contrast to Democrats’ past playbooks, when they could rely on cultural juggernauts like Oprah, Beyoncé, or George Clooney to bring glamor and mass appeal to their messaging. Now, the party’s leaning on niche internet personalities who often repel more voters than they attract.
Critics argue that Julianna’s combative tone, disdain for traditional masculinity, and activist pedigree make her a symbol of what male voters are already rejecting: left-wing elitism wrapped in identity politics.
“If this is their idea of winning back men, they’re not even trying,” Marlow said. “The message they’re sending is that Democrats still don’t understand why they lost touch with blue-collar America in the first place.”
Julianna herself hasn’t helped matters. Her videos, often laced with personal insults and culture war jabs, tend to celebrate fringe views that most Americans — including moderate Democrats — find off-putting. In one viral post, she quipped that “frat boys are dumb but hot,” while simultaneously trashing traditional male values.
Her promotion comes as Democrats roll out a $20 million initiative aimed at reconnecting with male voters, particularly younger ones who have been steadily drifting toward Trump and the GOP. Instead of recruiting popular influencers with broad appeal, the party seems to be doubling down on divisive figures with narrow fan bases and high controversy indexes.
The backlash is already surfacing online. Political strategists and even some Democrat operatives are warning that the move signals desperation and risks alienating even more independent and center-left voters.
The Republican response? Let them keep talking.
As Trump continues to consolidate support among working-class Americans, veterans, and male voters frustrated with woke politics, Democrats appear to be fumbling their own reset.
One conservative commentator put it bluntly: “You want to win back men? Try respecting them first — not mocking everything they value.”
For now, Julianna’s starring role in the Democrat messaging machine has become just the latest example of how far the left has drifted from everyday Americans — and how clueless they remain about how to fix it.
